Portfolio
From pioneering social-first content at Vossen to producing C-suite aerospacestorytelling at Bell — every role built on the last.
Senior Media Specialist
Fort Worth, TX
Leading visual content strategy and production for one of the world’s foremost aerospace and defense brands. Creative lead for Bell’s video, photography, and digital content ecosystem — producing work across internal communications, multi-platform campaigns, and C-suite executive messaging. At HAI Heli-Expo, working on-site to deliver real-time cinematic coverage, turning trade floors into compelling brand narratives, day of.
Digital Content Director & Social Strategist
Fort Worth, TX
Led full digital content strategy and social operations for Air Lift Company and Air Lift Performance — two distinct brand voices, one creative vision. Built, hired, and managed a content team from the ground up, establishing editorial standards, production workflows, and performance benchmarks aligned with revenue goals.
Art Director / Content Creator
Huntington Beach, CA
Day-to-day creative lead across multiple global accounts simultaneously — Hyundai, Kia, Hankook Tire, Wienerschnitzel, and The Habit Burger. Multiple brands, multiple voices, multiple deadlines — all requiring original, platform-specific creative that delivered measurable engagement lift.
Lead Marketing Director
Compton, CA
Oversaw all brand strategy, creative operations, and marketing execution for Rotiform — one of the most culturally influential aftermarket wheel brands in the world. Led a cross-functional team of 8, managed multimillion-dollar budgets, and was responsible for every piece of creative that touched the brand.
Creator Director
Miami, FL
This is the origin story. I joined Vossen when the automotive aftermarket industry was shifting to digital and nobody had a playbook. I wrote one. Over five years, I transformed Vossen from a product company into a global lifestyle brand — one of the first in the industry to lead with culture, storytelling, and community rather than product specs.