Rotiform
2015-2020
Led content strategy, social direction, and branded storytelling initiatives for Rotiform during a major period of audience growth and acquisition under Wheel Pros / Hoonigan.
- Managed multi-brand social channels and led platform-native content strategy across campaigns, launches, branded storytelling, and community engagement initiatives
- Grew and led a creative team from a small internal group to 8–10 team members and contractors across content production and campaign execution
- Produced long-form branded films and customer storytelling content in collaboration with dealers, creators, and automotive partners
- Directed end-to-end content production across photography, video, social campaigns, and event coverage supporting audience growth and brand visibility
- Managed content timelines, creative reviews, and day-to-day production operations across social campaigns and branded content initiatives
- Helped grow YouTube reach by 188%, Instagram by 64%, and Facebook engagement by 15% through social-first campaigns and trend-driven storytelling
- Collaborated on campaign initiatives and branded content efforts following acquisition by Wheel Pros / Hoonigan
A curated series of simple yet captivating floor photos for Rotiform Wheels offered a behind-the-scenes look at customer wheel orders in progress. Showcasing the intricate build process of the three-piece wheel product line, the campaign allowed potential customers to visually connect with the craftsmanship and customization behind each set. This highly engaging social media initiative not only sparked conversation and interest but also encouraged interaction, ultimately generating valuable customer engagement and capturing key customer data.
Worthersee’
Rotiform Wheels has built a strong presence in Europe, deeply embedded in the region’s vibrant automotive culture. One of the most notable showcases of this connection is the unofficial Worthersee event in Austria—a legendary gathering of automotive enthusiasts that draws custom builds from across the continent. Centered around Vienna and highlighted by one of the most iconic gas stations in the scene, the event captures a “cars and coffee” atmosphere where enthusiasts gather, connect, and share their passion. Year after year, Rotiform documents this energy through a dedicated video series, spotlighting its customers’ builds, the unique styles emerging from Austria, and the community that continues to drive the brand’s influence in the European car scene.