Bell
June 2023 - Present
Own content strategy and social direction for a leading aerospace and defense brand, shaping how Bell communicates across executive messaging, recruiting, innovation, and brand campaigns.
- Lead content strategy and social direction across executive communications, recruiting, innovation, and brand campaigns for Bell’s aerospace and defense business
- Lead concept through execution across video and social content, combining strategic direction with hands-on production and post-production
- Develop content strategy and platform direction across commercial and military initiatives, aligning storytelling with broader business priorities and stakeholder goals
- Creative direct and produce long-form branded content series including The Patrol: Nebraska State Patrol and The Call: Life Flight Network for Bell social channels
- Pitched and developed campaign concept work supporting Bell’s Flight School Next bid program in collaboration with executive leadership and marketing stakeholders
- Run production end-to-end across content capture, editing, publishing, and social rollout
- Hire, manage, and mentor a network of contractors while overseeing creative reviews, content operations, production workflows, and campaign execution
- Present content performance, rollout recommendations, and campaign updates to leadership while navigating legal, regulatory, and stakeholder approval processes
At industry events, I work on-site to produce real-time storytelling blending cinematic visuals, interviews, and behind-the-scenes moments—turning each trade show into an engaging narrative that strengthens Bell’s presence and inspires our audience.
