Air Lift Performance / Air Lift Company
Led social strategy, content production, and campaign rollout across Air Lift Performance, Air Lift Company, and Flo Airride, overseeing audience engagement, branded storytelling, and platform growth initiatives.
- Owned and managed day-to-day social strategy, publishing, and editorial planning across multiple brand channels using Sprout Social
- Led content production across paid and organic campaigns, producing creative deliverables for social advertising, product launches, and platform-native storytelling initiatives
- Produced and launched social rollouts supporting new product releases including Air Spring Cradle and Towtal View Camera systems
- Managed day-to-day content operations, creative reviews, timelines, and publishing workflows across campaigns and social initiatives
- Partnered with influencers, customers, and brand collaborators to create testimonial-driven and community-focused content campaigns
- Managed content capture, editing, publishing, and campaign execution across social channels while overseeing creative deliverables for paid and organic initiatives
- Improved engagement by 52% while reducing publishing volume by 22%, contributing to 3.4M+ monthly impressions and 266K+ video views
- Developed reporting and audience insights to optimize content performance, engagement, and rollout strategy across platforms
