Innocean USA
Innocean USA
2020 - 2021
Served as creative lead across social-first campaigns and digital content production for automotive and consumer brands including Hankook Tire and Wienerschnitzel.
- Led art direction and campaign execution across photography, videography, graphic design, and social content initiatives
- Directed digital-first campaigns aligned with product launches, social engagement, and brand storytelling goals
- Partnered directly with clients and internal teams to develop campaign concepts, content direction, and rollout across social channels
- Presented creative direction and campaign work directly to client stakeholders while managing on-set content production and execution
- Produced platform-native social assets and photography supporting campaign launches and day-to-day brand storytelling initiatives
- Primary Art Director across 5 simultaneous client accounts
- Designed and managed social calendars aligned with campaign milestones
- Partnered with strategy, media, and account teams on creative
- Directed full production pipeline: scripting, talent, shooting, editing, motion
- Reported on KPIs to client stakeholders, informing ongoing strategy
- Accounts: Hyundai, Kia, Hankook, Wienerschnitzel, The Habit Burger
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Vossen Wheels