Hi, my name is Anthony Anderson

a Texas-based senior Content Leader and Creative Director currently working as a Senior Media Specialist at Bell. I bring 15+ years of experience in art direction, photography, videography, and social strategy, specializing in automotive, aviation, and lifestyle brands to lead teams, develop content strategy, and deliver campaigns that measurably enhance brand equity.

WORK EXPERIENCE

Senior Media Specialist → Bell, Fort Worth, TX, 2023
Digital Content Director, Social Strategist → Air Lift Company, Lansing, Michigan, 2021–2023
Art Director, Content Creator → Innocean USA, Los Angeles, CA, 2020-2021
Lead Marketing Director→ Wheel Pros “ MHT Wheels”, Los Angeles, CA, 2015-2020
Creative Director→ Vossen Wheels, Miami, FL, 2010-2015

Portfolio

  • Ford F250 with Air Lift Company

    Air Lift Company & Performance

    Air Lift Company designs industry-leading air suspension systems for towing, hauling, and load support. Trusted since 1949, we offer air spring kits and compressor systems that deliver a safer, smoother ride.

    Air Lift Performance is our performance line—engineered for lowered vehicles, track builds, and custom cars. With adjustable air suspension and show-ready stance, it’s the perfect blend of style, comfort, and control.

    Lansing, Michigan, 2021-2023

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  • Bell

    A global leader in vertical lift aircraft, specializing in innovative commercial and military helicopters. From advanced rotorcraft to next-gen tiltrotors, Bell delivers cutting-edge aviation technology, performance, and reliability.

    Fort Worth, TX, 2023 - Present

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  • An image of The Float House

    Innocean USA

    A full-service creative agency delivering integrated marketing, branding, and digital campaigns for global brands. We specialize in data-driven strategy, content creation, and impactful storytelling that drives results.

    Los Angeles, 2020-2021

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  • Rotiform

    Designs and manufactures premium custom wheels for performance and show vehicles. Known for bold styles and innovative engineering, Rotiform delivers forged and cast wheels that redefine automotive design.

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About

I'm a hands-on producer who thrives in fast-paced, collaborative environments. I lead shoots, mentor junior creatives, and work closely with marketing, product, and executive teams to align content with business goals. I'm comfortable managing teams, budgets, and timelines while staying deeply involved in the craft—whether that's behind the camera, in the edit suite, or analyzing performance data to optimize the next campaign.

Leadership & Strategy:

  • Creative Direction & Team Leadership

  • Content Strategy & Go-to-Market Planning

  • Cross-Functional Collaboration (Product, Sales, Execs)

  • Budget & Resource Management

Production & Craft:

  • Video Production & Post-Production (DaVinci Resolve, Adobe Premiere)

  • Photography & Cinematic Visuals (Lightroom, Capture One)

  • Art Direction & Brand Storytelling

  • Copywriting for Social & Digital

Platforms & Tools:

  • Social Media Management (Instagram, YouTube, TikTok, LinkedIn)

  • Sprout Social, Hootsuite, Meta Business Suite

  • Adobe Creative Suite, DaVinci Resolve, Final Cut Pro

  • Squarespace, WordPress, Google Analytics