Rotiform Wheels
Lead Marketing Director
2015-2020
Oversaw brand strategy and creative operations for one of the industry’s most iconic aftermarket wheel brands. Led a cross-functional marketing team of eight, driving campaign development, influencer strategy, and digital content to fuel revenue growth, audience expansion, and lasting brand equity. Managed multimillion-dollar budgets, executed global campaigns, and built high-impact partnerships with top creators and automotive influencers to solidify Rotiform’s status as a cultural leader in the performance automotive space.
A curated series of simple yet captivating floor photos for Rotiform Wheels offered a behind-the-scenes look at customer wheel orders in progress. Showcasing the intricate build process of the three-piece wheel product line, the campaign allowed potential customers to visually connect with the craftsmanship and customization behind each set. This highly engaging social media initiative not only sparked conversation and interest but also encouraged interaction, ultimately generating valuable customer engagement and capturing key customer data.
WORTHERSEE’
Rotiform Wheels has built a strong presence in Europe, deeply embedded in the region’s vibrant automotive culture. One of the most notable showcases of this connection is the unofficial Worthersee event in Austria—a legendary gathering of automotive enthusiasts that draws custom builds from across the continent. Centered around Vienna and highlighted by one of the most iconic gas stations in the scene, the event captures a “cars and coffee” atmosphere where enthusiasts gather, connect, and share their passion. Year after year, Rotiform documents this energy through a dedicated video series, spotlighting its customers’ builds, the unique styles emerging from Austria, and the community that continues to drive the brand’s influence in the European car scene.